With food delivery platforms like Swiggy and Zomato revolutionizing the culinary landscape, understanding customer preferences is crucial for bakery owners aiming to optimize their offerings. This article delves into the most ordered bakery items on Swiggy and Zomato, providing actionable insights backed by data.
1. Cakes – The Evergreen Delight
Cakes consistently top the list of bakery items ordered online, catering to celebrations and personal indulgences alike.
Cakes remain a cornerstone of celebratory occasions in India. On New Year’s Eve 2025, Swiggy delivered an impressive 296,711 cake orders, underscoring their popularity during festive times (Source: The New Indian Express). Notably, specific varieties like choco lava cake and chocolate truffle cake have seen substantial orders, with 3.6 million and 2.27 million orders respectively in recent years (Source: NDTV Profit).
Most Popular Cakes:
~ Chocolate Truffle Cake: A rich, decadent favorite among dessert enthusiasts.
~ Choco Lava Cake: In 2024, this molten delight was ordered approximately 3.6 million times on Swiggy.
~ Red Velvet Cake: Known for its vibrant hue and unique flavor profile.
~ Black Forest Cake: A classic choice, blending chocolate with cherries and cream.
~ Fruit Cake: Gaining popularity due to a growing preference for fruit-based desserts.
Strategies to Enhance Cake Sales:
1. Prompt Delivery Services: Offering same-day and midnight delivery can cater to spontaneous celebrations.
2. Customization Options: Personalized cakes for events can attract a broader clientele.
3. Collaborative Promotions: Partner with Swiggy and Zomato to provide exclusive discounts for bulk orders.
2. Pastries – Single-Serve Pleasures
Pastries offer a convenient and affordable indulgence, making them a popular choice for individual servings.
Top Pastry Choices:
~ Chocolate Pastry: A miniature version of the beloved chocolate cake.
~ Butterscotch Pastry: Praised for its creamy texture and caramelized flavor.
~ Red Velvet Pastry: Aesthetic appeal combined with a distinct taste.
~ Pineapple Pastry: A tropical twist that’s both light and refreshing.
~ Tiramisu: An Italian classic that’s seeing increased orders.
Boosting Pastry Sales:
1. Assorted Packs: Offer variety boxes to encourage sampling.
2. Diet-Friendly Options: Introduce vegan and eggless variants to cater to diverse dietary preferences.
3. Attractive Packaging: Enhance presentation to make pastries suitable for gifting.
3. Donuts – The Trendy Treat
Donuts have seen a surge in popularity, appealing to both traditional tastes and adventurous palates.
Best-Selling Donuts:
~ Chocolate Glazed Donut: A timeless choice for chocolate lovers.
~ Classic Sugar Donut: Simplicity that never goes out of style.
~ Boston Cream Donut: Filled with custard and topped with chocolate, it’s a rich delight.
~ Strawberry Frosted Donut: A fruity option that’s both colorful and flavorful.
~ Assorted Donut Boxes: Perfect for group settings or indecisive customers.
Enhancing Donut Appeal:
1. Value Packs: Offer donuts in bundles (e.g., packs of 6 or 12) with competitive pricing.
2. Innovative Flavors: Experiment with trending ingredients like matcha or caramel.
3. Promotional Deals: Implement “Buy One Get One” offers during off-peak hours to boost sales.
4. Brownies – The Fudgy Favorite
Brownies are cherished for their rich texture and versatility, making them a staple dessert choice.
Popular Brownie Variants:
~ Classic Chocolate Brownie: Dense, moist, and irresistibly chocolaty.
~ Walnut Brownie: Adds a crunchy dimension to the traditional brownie.
~ Oreo Brownie: A fusion dessert combining two favorites.
~ Red Velvet Brownie: A colorful twist that’s gaining traction.
~ Brownie with Ice Cream: A popular combo that elevates the dessert experience.
Strategies for Brownie Sales:
1. Family-Sized Portions: Offer larger packs for gatherings.
2. Health-Conscious Options: Introduce sugar-free or gluten-free brownies.
3. Collaborative Combos: Partner with beverage brands to create dessert and drink bundles.
5. Savory Bakes – Quick and Satisfying
Savory items cater to those seeking a quick, hearty snack, especially during breakfast or tea times.
In-Demand Savory Items:
~ Butter Croissant: Flaky and buttery, perfect for mornings.
~ Veg Puffs: A spiced vegetable filling encased in puff pastry, popular across regions.
~ Paneer Puffs: A vegetarian delight with a rich paneer filling.
~ Cheese Straws: Crispy and cheesy, ideal for light snacking.
Boosting Savory Sales:
1. Meal Combos: Pair savory items with beverages at a discounted rate.
2. Healthier Alternatives: Offer whole-grain or baked versions for the health-conscious.
3. Corporate Tie-Ins: Provide bulk order deals for office meetings and events.
Also Read: Affordable POS Softwares for Small Bakeries in India
How to Choose the Perfect Location for Your Bakery
Additional Insights for Bakery Owners
Trending Bakery Beverages on Swiggy & Zomato
~ Cold Coffee & Mocha – A top choice for dessert lovers.
~ Hot Chocolate – A winter favorite that pairs well with brownies.
~ Bubble Tea – Trending among Gen Z and millennials.
~ Milkshakes – Chocolate, Oreo, and KitKat shakes are highly ordered.
~ Fresh Juices & Smoothies – Health-conscious customers are driving demand.
💡 Tip: Bundle beverages with best-selling baked goods for higher sales.
How Discounts & Offers Influence Bakery Sales
~ BOGO (Buy One, Get One Free) – Great for donuts, pastries, and brownies.
~ Festival Discounts – High demand during Diwali, Christmas, and Valentine’s Day.
~ Bulk Order Deals – Group discounts for party orders.
~ Free Delivery Above ₹299 – Encourages higher order values.
How Billberry POS Helps Bakery Owners Thrive
Managing online orders efficiently is crucial for bakery businesses. Billberry POS simplifies operations by:
1. Centralizing Orders: Sync Swiggy, Zomato, and in-store orders in one dashboard.
2. Real-Time Inventory Management: Avoid stock-outs by tracking ingredients live.
3. Automated Promotions: Set up discounts and offers directly from the POS system.
4. Quick Billing & Reports: Analyze daily sales and best-selling products effortlessly.
Contact BillBerry POS Today for more information.
Final Thoughts: Leveraging Online Trends for Bakery Success
~ Experiment with trending bakery items to stay relevant.
~ Analyze sales data from Swiggy/Zomato to identify top-selling products.
~ Offer personalized and festive-themed bakery items.
~ Optimize delivery speed and packaging to enhance customer experience
💡 Want to streamline your bakery business? Get a free Billberry POS demo!
